No pizza but pasta? wtf

10/08/2008 in Umum

Pizza Hut to become Pasta Hut

Restaurant chain Pizza Hut is to change its name to Pasta Hut in an effort to develop a healthier image.

i found this news in telegraph.co.uk

By Charlotte Bailey
Last Updated: 5:29PM BST 06 Oct 2008

Workers replace the signage outside a Pizza Hut restaurant. The chain has changed its name to Pasta Hut Photo: WARREN JOHNSON

The chain, which launched its first restaurant in Britain in 1973, is replacing its pizza-focused menu with a menu consisting mainly of pasta dishes.

This means that as well as the traditional deluxe pizzas, customers will also have the option of ordering more sophisticated dishes such as tomato and mozzarella mezzaluna and prawn and crayfish arrabiata.

The re-branding is part of an £18 million revamp package designed to attract new customers and move it into more upmarket terrain.

As part of the revamp, the chain is temporarily naming 30 of its branches Pasta Hut.

Pizza Hut boss Alasdair Murdoch said: "We've really been on a journey for four or five years, trying to make our food better, offer more variety and quality for the customers.

"Now we're putting our food above the parapet. We're trying to say to people: 'Yes, we're great at pizzas, but we're also great at salads and pasta.' Pasta is around 3 or 4 per cent of our sales. I'm very sure in a couple of weeks' time that will be 10 per cent."

Mr Murdoch said they have also upgraded their distinctive salad bar and have made improvements in areas including the nutrition and quality of ingredients in their pizzas and pastas.

A statement from the company also says that the restaurant plans to sneak 'hidden vegetables in kids' meals'.

The re-naming is for a trial period only and customers can offer their thoughts on the new-look restaurants at Pastahut.co.uk.

The company will be keen to hear feedback from customers since the decision to change such a big, household name is potentially a very risky one.

In 1998, Kellogg's briefly changed the name of Coco Pops to Choco Krispies in the United Kingdom, Republic of Ireland, and South Africa so that they could be in line with Germany and Spain, where it is known by this name. However, after falling sales and a telephone poll in which the British public voted, its name was reverted in 1999.

Another classic British brand Opal Fruits were renamed Starburst in 1998, the name under which they had been exported to the US in the seventies. The original name is now set to return in celebration of the tenth anniversary of the change.

Cadbury reintroduced the Wispa last year after an internet campaign whis forich also involved protesters storming a stage at the Glastonbury festival.

These questions keep running through my head..
1) this re-branding 'hut' only happens in UK or worldwide?
2) there is no more pizza?

from the news above, they stated the changes is for trial period only. Which means temporary. So, i conclude it just happens in UK and they are waiting the result of the acceptation among the community. Actually i still blur with this breaking news. For more information. Kindly visit www.pastahut.co.uk.

OK. It was a HOAX. fuck'em